The Project

I was contracted by the Adobe XD strategic development and the Adobe Experience Manager teams to conceptualize & produce an eCommerce experience that showcased the power of bridging these workflows together. I was responsible for conceptualizing a brand that aligned with the fastest growing eCommerce industries.

The result was Sooth, a DTC health & wellness brand that promoted all-natural skin-care products. I crafted the brand & visual identity and created a powerful eCommerce experience with the goal of inspiring other brands and studios. I worked with the teams at Adobe to deliver an experience that would allow brands to rapidly deploy eCommerce stores utilizing a design system and templates that tied core components between XD & AEM.